Brunner
MAY 26, 2021
With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.
BrainZooming
OCTOBER 16, 2018
I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Extreme Creativity. Innovation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
Brunner
OCTOBER 18, 2023
From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.
BrainZooming
SEPTEMBER 18, 2015
I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. As always, you can get to the creative clicks via the headlines.
BrainZooming
JANUARY 7, 2016
Boost Your Creativity with “Taking the NO Out of InNOvation”. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! – Mike Brown. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.
Expert insights. Personalized for you.
72 
Let's personalize your content