Innovation Excellence

JUNE 21, 2022

GUEST POST from Tom Stafford, University of Sheffield ‘It’s important to me that I make my own decisions, but I often wonder how much they are actually influenced by cultural and societal norms, by advertising, the media and those around … Continue reading →

Culture 81

Culture Creative Thinking Creativity Innovation 81

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.

Creativity 40

Creativity Strategy Strategy eBook 40

Michael Michalko

DECEMBER 14, 2021

Salvador Dali’s Creative Thinking Technique. He advertises the free food items with neon signs, but you never know what food items are being offered free until you go into the restaurant. Highly acclaimed creative thinking expert Michael Michalko who is author of: THINKERTOYS. CRACKING CREATIVITY.

Creative Thinking 52

Creative Thinking Creativity Examples How To 52

Rmukesh Gupta

NOVEMBER 15, 2021

In their most recent advertisement, they have spoofed Mark’s vision of the Metaverse and introduced what they called Icelandverse. There has been a lot of talk about Facebook’s rebrand as Meta and introduction of Metaverse. So, I will not add to that discussion.

Learning 59

Learning Creative Thinking Creativity Leadership 59

BrainZooming

DECEMBER 21, 2017

With a long holiday shopping season, you would think that by now all the buying would be behind us. Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going to have positive impacts on our relationships with friends, loved ones, and co-workers.

Creativity 79

Creativity eBook Report Strategy 79

Qmarkets

JULY 13, 2017

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. published a book called "Your Creative Power" in which he shared his secrets. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world.

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65

Planview

MAY 10, 2016

Your Creative Power. A friend of mine runs the innovation and creativity practice at a large, global firm. He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising.

System 40

System Creativity Leadership Collaboration 40

Planview

MAY 10, 2016

Your Creative Power. A friend of mine runs the innovation and creativity practice at a large, global firm. He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising.

System 40

System Creativity Leadership Collaboration 40

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63