Qmarkets

JULY 13, 2017

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. published a book called "Your Creative Power" in which he shared his secrets. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world.

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65

Planview

MAY 10, 2016

He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising. The mortality rate was high mainly because top management had not yet learned how to run idea-systems. It’s a great read.

System 40

System Creativity Leadership Collaboration 40

Planview

MAY 10, 2016

He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising. The mortality rate was high mainly because top management had not yet learned how to run idea-systems. It’s a great read.

System 40

System Creativity Leadership Collaboration 40

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63