Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Now apply that same concept to advertising. Office of Civil Rights.
BrainZooming
MAY 17, 2017
With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. I’m continually moving between intense analytical and creative roles in developing and executing content-based workflows. Writing vs. visual communication. Strategy vs. design.
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Jeffrey Phillips
JULY 24, 2015
Recently a client asked me where we (OVO) based our methodologies. I told her that like most innovation consulting firms our foundations are based on work done in the 1930s and thereabouts by Alex Osborn. A lot of innovation and creativity is based on Osborn's work, supplemented by Parnes and others.
Daniel Burrus
MAY 11, 2022
For instance, one of the more common instances of intellectual capital at a business or organization is the knowledge base of the employees at all levels. But if you really think about it, what about their knowledge base is valuable, and how valuable is it? Unfortunately, only the company stands to lose in this battle.
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. With access to an open AI assistant, AI will become a new partner in creativity and productivity. Addressing AI ethics and bias needs to remain a top priority.
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