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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Now apply that same concept to advertising. Office of Civil Rights.

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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

I’m continually moving between intense analytical and creative roles in developing and executing content-based workflows. The realization really hit me while attending a Facebook list building, advertising, and re-marketing workshop at the Social Media Strategies Summit.

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Three principles to help you generate better ideas

Jeffrey Phillips

His quote about advertising is especially apropos. "In In advertising an idea results from a new combination of specific knowledge about products and people with general knowledge about life and events." Relationships The second principle Young introduces is the ability to see relationships within potential combinations.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. The battle will not only focus on conversational AI but will spill into other areas such as search engines with Microsoft plans to combine ChatGPT with Bing.

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Intellectual Capital: The Power and Profitability of an Idea

Daniel Burrus

For instance, one of the more common instances of intellectual capital at a business or organization is the knowledge base of the employees at all levels. But if you really think about it, what about their knowledge base is valuable, and how valuable is it? Unfortunately, only the company stands to lose in this battle.

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Elements of Learning Experience Design

Boxes and Arrows

Asking effective questions is a skill built upon the knowledge of what makes certain questions effective, and what the campaign is interested in learning. Knowing how to accurately fill out a form is a knowledge-based task requiring a limited amount of practice.

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