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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Advertise job openings in relevant industry publications and online job boards. Being open to new ideas and approaches can help to identify new opportunities and find creative solutions to challenges. These individuals should have the necessary skills and experience to sell effectively in the new market.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

The Foreign Policy White Paper of 2017 found that the current nation branding is fragmented with no unified representation of Australia internationally. I was blown away by the creativity, and the expression and the imagination of these incredible young people in our country.

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The Future of Corporate-Startup Collaboration

The Inovo Group

AI-augmented creativity and discovery that enables ‘Planned Serendipity’ inherent in the Corporate-Startup relationship. Companies like Qlik or Inno360 that are already starting to augment human creativity and discovery. v] WEF White Paper – Collaboration between Start-ups and Corporates: A Practical Guide for Mutual Understanding. [vi]