InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Fan-first experiences.

Marketing 40

Marketing Technical Review LEAN Design 40

InnovationTraining.org

DECEMBER 28, 2022

How does JTBD differ from traditional market segmentation? How can JTBD be used to develop and market new products or services? How does JTBD relate to design thinking and customer-centered innovation? How does JTBD differ from traditional market segmentation?

Meeting 82

Meeting Survey Design Thinking Groups 82

Fehmida Kapadia

JANUARY 3, 2018

Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early.

Engagement 40

Engagement Tools LEAN Design Thinking 40

Gijs Van Wulfen

NOVEMBER 7, 2016

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].

Technical Review 63

Technical Review Innovation Technology Resources 63