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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

And this could be due to one very large presence that stands between you: your agency. Marketing and advertising agencies have long been the purveyor of ideas. For example, when they wanted to improve their website and mobile experience, they didn’t just gather their internal brand and tech teams together to decide what it looks like.

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A New Model to Start Innovation

Gijs Van Wulfen

The ‘front end’ is the informal start of innovation and defined as “fuzzy” by many due to its lack of process and structure. I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” Innovation starts with an idea, a technology, a problem or a business issue. Not feasible.

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Feasibility: The concept is technically feasible with existing technology.

Project 241