InnovationTraining.org

SEPTEMBER 12, 2019

Marketing and advertising agencies have long been the purveyor of ideas. These examples of co-creation not only lead to new designs being created that already have customer buy-in, but allow customers to do their advertising for them by uploading their own content. Doing it for the kids.

Marketing 40

Marketing Technical Review LEAN Design 40

Gijs Van Wulfen

MAY 5, 2017

I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy.

Innovation 63

Innovation Technology Conference Ideation 63

Gijs Van Wulfen

NOVEMBER 7, 2016

I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy.

Technical Review 63

Technical Review Innovation Technology Resources 63

Idea to Value

NOVEMBER 7, 2022

Potential business models include: One-off sale of product, subscription, sell advertising, affiliates, licensing, patents etc. But if you are interested in finding out more about managing phases 2 and 3, it makes more sense for us to do that together in a workshop or sprint, as they go into more tactical detail.

Project 241

Project LEAN Management Innovation 241

Boxes and Arrows

MARCH 19, 2012

Consider these a checklist that will help you achieve the pinnacle of a shining portfolio, and get that all important job in an interactive marketing agency, turning above-the-line advertising into social media campaigns. There is a great tradition of using dummy Latin text in advertising. So why not stick to it?

Design 86

Design System Project Agile 86