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Das Design Revolution

Boxes and Arrows

Experience design comrades, I speak to you today because I have a vision. A vision where one day the person who really matters is back at the heart of our design processes. I am talking, of course, of the Designer, or more specifically, the Designer’s Portfolio. Portfolio-Centered Design.

Design 86
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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

Traditional project management and financial management processes and principles are designed to produce robust plans for exactly how a project should run, and select only projects which are likely to succeed. Clear in design ( “we know roughly what the perfect solution looks like and how it needs to be configured “).

Project 241
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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Marketing and advertising agencies have long been the purveyor of ideas. Here, members can submit designs for new sets and view others’ ideas. Instead, the club and supporters co-created a mobile-first, video-rich experience that features trending and relevant content in a modern design that the fans wanted and loved.

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A New Model to Start Innovation

Gijs Van Wulfen

I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy.

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A New Model to Start Innovation

Gijs Van Wulfen

Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely.