BrainZooming

JULY 6, 2017

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

NOVEMBER 13, 2015

It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. 10 Keys to Engaging Stakeholders to Create Improved Results. “If you can think it, we can make it.”

Strategy 40

Strategy Strategy Guidelines Engagement 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Both must find value in your solution to engage. Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc.

Innovation 61

Innovation Guidelines Design Tools 61