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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing.

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Keeping Your Business Relevant In The Digital Age

The Human Factor

Training and education will equip you and your teams with the necessary knowledge and skills to make digital work for your business, so make sure you include digital training in your development strategy going forward. Check out some free digital marketing courses or learn about social media to help you develop your knowledge.

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Your New Excuse to Get an Xbox

Boxes and Arrows

World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game designers plant a kernel that rages so strongly that a player will dedicate considerable time to it.

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