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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Support and guidelines instead of rules for employee behavior? Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Your commitment to figuring things out? The ability to anticipate your customers?

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Customers have different needs.