Advertising LEAN Marketing Product Development 
InnovationTraining.org
SEPTEMBER 12, 2019
Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead.
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period.
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Fehmida Kapadia
JANUARY 3, 2018
Paradigms of product development have shifted significantly in the last decade. We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn.
Corporate Innovation
DECEMBER 17, 2015
Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.
Corporate Innovation
DECEMBER 17, 2015
Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.
Corporate Innovation
DECEMBER 17, 2015
Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.
Steve Blank
DECEMBER 17, 2015
Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive products and/or services for new markets. Is corporate willing to give both the financial and organizational support for product development in the Innovation Cluster?
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