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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Finding Her Natural Niche – Balm Skincare

Taivara

Many skin-care products will advertise that they’re all-natural, yet most people can barely read the ingredients listed on the bottle. Finding gaps in the market. She identified a demand for a specific product in a niche market and decided to capture it. She wanted to build a company that users could trust.

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IoT Data Confidence Fabrics

Information Playground

How does one route IoT data and eventually advertise it for sale in one of the many emerging data marketplaces? What are the set of open technologies we can use to store data close to the sensors and prepare it for sale? Dell Technologies Fellow. The diagram below highlights the general idea.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Aline Santos, Unilever EVP for Global Marketing. New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. Technology Drivers and Nascent Solutions. Smart Contracts based on blockchain technology.

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Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

The first white paper about blockchain technology was released in 2008. The paper provided details of how blockchain could bring digital trust into an entirely new dimension, where verification is distributed rather than being in the hands of individual people or organizations. Blockchain is one of them.

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