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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

The first white paper about blockchain technology was released in 2008. The paper provided details of how blockchain could bring digital trust into an entirely new dimension, where verification is distributed rather than being in the hands of individual people or organizations. Blockchain is one of them.

Examples 113
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Finally a Mixed Reality Tool That Has the Potential to Bring MR in Mainstream Use

Rmukesh Gupta

Disney Research recently released a white paper on its experiment with Mixed Reality and Augmented Reality. We demonstrate this technology in a series of vignettes featuring humanoid animals. I see enormous potential for this technology if this is developed and opened up to entrepreneurs to play with.

Tools 40
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Finding Her Natural Niche – Balm Skincare

Taivara

Many skin-care products will advertise that they’re all-natural, yet most people can barely read the ingredients listed on the bottle. If you’d like to learn about how you can identify an underserved, niche market, check out our white paper titled Finding a Viable Market. Not like other natural products.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Advertise job openings in relevant industry publications and online job boards. Regularly provide updates and new training to salespeople to ensure they are up to date with the latest technology and sales methodologies. These individuals should have the necessary skills and experience to sell effectively in the new market.

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IoT Data Confidence Fabrics

Information Playground

How does one route IoT data and eventually advertise it for sale in one of the many emerging data marketplaces? What are the set of open technologies we can use to store data close to the sensors and prepare it for sale? Dell Technologies Fellow. The diagram below highlights the general idea.

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The Future of Corporate-Startup Collaboration

The Inovo Group

New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. The process required the submitters to do some work, not just on the technology aspects of the idea, but on the value potential as well.