Agile B2B Marketing Roadmap 
Qmarkets
JULY 31, 2023
It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.
New Markets Advisors
JUNE 28, 2019
The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are The other key reason to maintain stable Jobs research is that it allows teams to be more agile.
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mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. A new B2B landscape. So then, how do we stay agile and relevant to our customers and consumers?
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Some of these are tied to customer benefit. But not all are.
The Inovo Group
APRIL 17, 2017
An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships.
David Marks
MAY 19, 2017
In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. YKK controls the unglamorous zipper market, through a combination of superior process (quality control and competitive manufacturing) and brand power scaring away competitors. But nothing lasts forever.
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