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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. So then, how do we stay agile and relevant to our customers and consumers? But equally, innovation is critical for survival.

Change 52
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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

There is an apparent split between companies that find it easy to build a collaborative, customer-centric culture (smaller, more agile startup-type companies) and those that don’t (i.e., These are primarily B2C companies (e.g., Moreover, there is a spectrum of leadership commitment that will affect the path your journey takes.