When Building a Culture For Innovation, Form Follows Function
Cris Beswick
MAY 1, 2024
As an ex-designer, I think the pioneering “form follows function” principle, first articulated by architect Louis Sullivan around 120 years ago, holds the key to unlocking an organisation’s full potential to drive innovation-led growth. Fatally banked on nostalgic forms, they catastrophically neglected evolving function.
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