Airlines Innovation Marketing Strategic Thinking 
BrainZooming
OCTOBER 28, 2015
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Brainzooming Has an Answer!
BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Mike Brown Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.
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Innovation 360 Group
MAY 21, 2020
Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? Innovation 360 has used this framework in many assignments. Often it is misused as a framework for assessing a specific market or even an organization itself. Innovation 360 uses a six-step process.
BrainZooming
DECEMBER 8, 2015
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.
BrainZooming
JANUARY 9, 2018
EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. VH: I can work with people for sponsorships or partnerships in really interesting and innovative ways. I’m like, WHAT?! He says, It was really good!
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