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The Double-Handed Approach to Innovation

Destination Innovation

Start by focussing on the market leading product (or products). Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else? It does not have to appeal to the whole market. Add and subtract.

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How the Customer in 9C Saved Continental Airlines from Bankruptcy

Innovation Excellence

GUEST POST from Howard Tiersky When Gordon Bethune took over as CEO of Continental Airlines in 1994, the carrier had just emerged from its second bankruptcy and was headed for their third and potentially final round. US Department of Transportation … Continue reading →

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KLM Royal Dutch Airlines Launches "Fly Responsibly" Program

Rebel & Reason

However, KLM Royal Dutch Airlines is proving that it is possible to slay larger, globally recognized monsters – even if the organization itself is an inherent part of the problem. Of course, KLM Royal Dutch Airlines recognizes that, sometimes, flights are necessary.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

How difficult would it be to embrace this Composable Innovation Enterprise Framework, as it is often argued that most people want to keep innovation management and its process simple? We cannot afford to avoid changing our innovation processes as we deal with a far more complex and challenging world. Why change?

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Brainzooming Has an Answer!

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The Sky’s the Limit with Open Innovation

IdeaConnection

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Also on its agenda is a strengthening of its internal open innovation culture. Also on its agenda is a strengthening of its internal open innovation culture.

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Why Innovation Is Booming and Always Has Amid Crises

Stephen Shapiro

Disasters and crises have lead to some of our best innovations–just look at the history behind ATMs… We often hear the expression “Build it and they will come.” ” With innovation , a more accurate statement is “Eliminate a pain and they will come.” But, like the ATM, adoption was slow.