Article Industry Product Strategy Underperforming Technical Team 
BrainZooming
OCTOBER 11, 2016
In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director РMarketing, Brand Development, & Strategy at The Est̩e Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Intrapreneurs need their space in more ways than one.
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BrainZooming
NOVEMBER 2, 2015
We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers.
BrainZooming
FEBRUARY 22, 2016
The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. As regular Brainzooming readers understand, we’re proponents for using structure (instead of blank pieces of paper) to make it easy for any employee to successfully contribute to developing strategy.
Boxes and Arrows
APRIL 13, 2017
Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Also, it’s fun as heck!
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