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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. However, they lack the empathy, curiosity, and creativity that humans possess.

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The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Knowing When to Intervene: Tips and Examples Every situation is unique, and the ability to discern when to step in and when to let team members handle matters is a testament to effective leadership. The Role of Friction in Growth Every obstacle and challenge faced by a team serves as a pivotal learning point.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Artificial Intelligence and Machine Learning Companies like Persado and Ayboll use AI and machine learning to automate marketing and advertising tasks, such as copywriting and ad targeting, reducing the need for human expertise.