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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Many other healthcare organizations made the same decision. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model.

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HUMAN CREATIVITY AND CREATIVE PROBLEM-SOLVING WITH GENERATIVE AI

ImagineNation

A recent McKinsey Leading Off – Essentials for leaders and those they lead email newsletter, referred to an article “The organization of the future: Enabled by gen AI, driven by people” which stated that digitization, automation, and AI will reshape whole industries and every enterprise.