Automotive Brainstorming Marketing Project 
IdeaScale
MARCH 13, 2018
After all, the first portable MP3 players hit the market in 1998 and by 2001 there were over 50 different models available through which you could download and play music from your computer. Miss Tanya has worked as a ghost writer servicing multiple international news and automotive publications. This is where IdeaScale can help.
Moves the Needle
SEPTEMBER 21, 2018
Lean Innovation Case Study: Bringing a New Product to Market Don’t have time to read the whole article? Online automotive resource Edmunds.com has a mission to make car buying easy. Their objective was to minimize potentially wasted time and money by taking an iterative learning approach to the project.
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Moves the Needle
MARCH 26, 2018
We’ve written and spoken quite extensively about market segmentation. Entrepreneurs love these methods because they result in huge “total addressable market” figures. Once you have found individuals who are passionate, you can use the traits and behaviors to construct your market segments from the individual up.
Innovation 360
JUNE 26, 2016
Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence.
Innovation 360 Group
JUNE 25, 2016
Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. Scania’s Harald Ludanek explained, “We recognize that we are facing an upcoming paradigm shift in the automotive industry.
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