The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)
Corporate Innovation
JULY 4, 2015
Companies in the automotive value chain are faced with a challenging future. While reporting record quarterly sales , they are also witnessing two alarming trends. Figure 1 shows the top 20 R&D spenders in 2014, based on data compiled by PwC, where we see (in red) that six of the top 20 companies are incumbent automotive OEMs.
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