article thumbnail

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions.

article thumbnail

AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

The agent knows just how to console them — that’s the future we can build. This isn’t the storyline of a utopian novel; it’s the reality that’s taking shape in boardrooms and brainstorming sessions around the world. We transitioned from B2B or B2C to P2P. But what drove this change?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The big challenge in business model development: How to systematically test your business model

The BMI Lab Blog

This guide will help you: · Understand the testing process step by step · Choose the right tools that can help you find the right questions · Understand the best test formats and setups for the successful development of your business model It is important to note that this guide is industry agnostic and is valid for both B2B and B2C business models.

How To 77
article thumbnail

150+ Tools to Easily and Quickly Test Your Business Model

The BMI Lab Blog

The current COVID-19 pandemic adds another challenge to the already complicated validation process: how to test a “Minimum Viable Product” in times of lockdowns and remote work? You should try to go with paid ad campaigns if you want to reach a wider audience (for B2B solutions, that might look different). Digital prototypes.

Tools 78
article thumbnail

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

We appreciate the analog nature of these tools, because teams gather around the boards and discuss, brainstorm and share. Those steps might correlate to a classic b2b sales funnel. Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc.