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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

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14 Event Marketing Strategy Questions You NEED to Ask Early

BrainZooming

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

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5 Questions to Move Creative Thinking into Action

BrainZooming

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively.

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Corporate Branding Decisions – You Gotta Get Physical

BrainZooming

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. In the new Brainzooming strategy eBook 321 GO! , 5 Ways to Start Implementing Faster and Better!

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7 Internal Branding Ideas from the “Hokey Pokey”

BrainZooming

None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. The head in this part of the dance, as with internal branding strategy, is properly timed.

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Strategic Planning Process Ideas –  9 Ways to Keep Things Fresh

BrainZooming

Someone downloading the new 11 Ideas for Fun Strategic Planning eBook when we released it stated his biggest strategy challenge as coming up with fresh ways to do the same strategic planning exercises with the same executives every year. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.