B2B Competition Engagement Product Innovation 
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. When used correctly this data can allow companies to reasonably predict the outcome and validate their decisions while still moving quickly and innovating.
Integrative Innovation
JANUARY 27, 2016
This requires companies to proactively or reactively innovate their business models in order to remain competitive. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. Co-Innovation and startup engagement.
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