Brunner

MAY 29, 2019

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

Marketing 40

Marketing Innovation Engagement Agile 40

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Have they engaged with the brand’s social media platforms?

Software 40

Software Data System Marketing 40

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. 4: Send Reminders & Stay Engaged.

Technical Review 40

Technical Review Resources Engagement Technology 40

Brunner

JULY 29, 2022

Users can engage with videos by commenting, liking and sharing. Whether your company is B2B or B2C, TikTok is the perfect channel for sharing tutorials, product demos and testimonials. . The Home Depot Rental’s TikTok strategy . Think back to your target audiences.

Company 75

Company Video Groups Project 75