Remove B2B Remove Disruption Remove Leadership Remove Social Innovation
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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. System failures can really disrupt productivity.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). To cause meaningful disruption, businesses need to re-weave the human element back into their strategies, and leverage AI, refined by Design Thinking, to amplify their unique value proposition.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

That means high integration costs – and another reason to be wary of new innovation. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. This suggests, this path to explorative innovation may be more appropriate for them.