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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Keep It Simple and Engaging Avoid jargon and complicated explanations.

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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

Focus Areas: HealthTech, Health and Wellness, Emerging Technology. Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

Sam’s leadership skills and analytical mindset enable him to lead teams effectively and navigate complex challenges, while his commitment to staying at the forefront of industry trends ensures that his clients receive cutting-edge solutions.

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Thought Leader and Influencer Interview with William Genovese, CIO Advisory Partner, Kyndryl

Thinkers360 - Thought Leader Interviews

Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.

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5 Key Takeaways from TSIA: Interact

Planview

As technology solution providers emerge from the unprecedented volatility of the last couple of years, services leaders are asking what are the most important capabilities that they need to master? A conventional definition of digital transformation describes it as “the novel use of digital technology to solve traditional problems.

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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out. I got a lot out of that mapping that is continuing to take my thinking out.