BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

BrainZooming

MAY 31, 2017

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Looking for Brand Innovation to Grow Your Business?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. Looking to Boost Customer Experience Innovation? Brainzooming Has an Answer!

Disruption 45

Disruption Strategic Thinking Survey eBook 45