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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

Focus Areas: HealthTech, Health and Wellness, Emerging Technology. Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

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Thought Leader and Influencer Interview with William Genovese, CIO Advisory Partner, Kyndryl

Thinkers360 - Thought Leader Interviews

Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. They started by selling brands of better foods and treats for pets through eCommerce platforms and tech tools. .

Data 118
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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

Sam’s leadership skills and analytical mindset enable him to lead teams effectively and navigate complex challenges, while his commitment to staying at the forefront of industry trends ensures that his clients receive cutting-edge solutions.

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Five Unicorn Scaleup Strategies

Leapfrogging

ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. In the business-to-business (B2B) software-as-a-service (SAAS) world, the measure of Time-to-Value is an all-important leading indicator.

Strategy 130
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5 Key Takeaways from TSIA: Interact

Planview

As technology solution providers emerge from the unprecedented volatility of the last couple of years, services leaders are asking what are the most important capabilities that they need to master? A conventional definition of digital transformation describes it as “the novel use of digital technology to solve traditional problems.