Five Unicorn Scaleup Strategies
Leapfrogging
FEBRUARY 21, 2023
ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. Inertia gets the blame for waning product performance and competitiveness, feature fatigue, and poor innovation pipeline throughput. They are real.
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