B2B Project Roadmap Strategy 
Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
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Thinkers360 - Thought Leader Interviews
FEBRUARY 23, 2024
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New Markets Advisors
JUNE 28, 2019
including both B2B and B2C customers?—?are Too often I see omnibus research projects that try to answer dozens of different questions that have been floating around the organization. Those same projects attempt to revisit past research to see what has changed, concept test new ideas, and identify emerging trends and behaviors.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. The conversation I recited at the start of this blog proves they are far from being alone in misunderstanding the importance of culture, processes and strategy to innovation. First they need to look at their vision, or innovation strategy.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. The conversation I recited at the start of this blog proves they are far from being alone in misunderstanding the importance of culture, processes and strategy to innovation. First they need to look to their vision, or innovation strategy.
New Markets Advisors
DECEMBER 10, 2018
In my book on Jobs to be Done , I outlined five strategies that companies can use to combat inertia. These strategies aren’t simply theories or historical anecdotes. One of the first strategies for fighting inertia is to tie your new offering to a purchase the customer is already making. Project Kinect for Azure ?—?allows
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. The conversation I recited at the start of this blog proves they are far from being alone in misunderstanding the importance of culture, processes and strategy to innovation. First they need to look at their vision, or innovation strategy.
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