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Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. Inertia gets the blame for waning product performance and competitiveness, feature fatigue, and poor innovation pipeline throughput. Of course, not all friction is bad. What does it mean in a business context?

Strategy 130
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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

More than two years later, reviews are mixed. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why. ” PMax for Lead Gen: Excessive Bot Activity and Poor-Quality Leads As an early adopter of Google’s PMax, we encountered significant challenges at first.

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Adapting to Change: How to Unify Online and Offline Aspects of Business

CMOE

Hybrid business concerns exactly what we’re looking at here: combining the strengths of the online and offline worlds (and mitigating their weaknesses in the process). Envision large-scale B2B deliveries and the confusion that can result from an ill-planned order. Check out his reviews on EcommercePlatforms.io

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Due to the increasing centrality of mobile devices, mobile apps are playing an increasing role in digital transformation strategies for large-scale enterprises. 2018 has very much been a year of “epic partnerships”. Phygital Advances.

Trends 74
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. While stage-gate processes have traditionally been favored in predictable environments, a new generation of product innovation process is taking hold due to increased pressure: lean innovation.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. This isn’t a bad thing.

Tips 65