Paul Hobcraft
SEPTEMBER 14, 2018
Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.
Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Example: “Our software was born out of frustration.
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Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.
Brunner
OCTOBER 21, 2022
When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. LinkedIn provides the most premium audience in B2B. These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical.
Qmarkets
JULY 31, 2023
Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. That’s where we come in.
Thinkers360 - Thought Leader Interviews
JULY 2, 2023
Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.
Leapfrogging
FEBRUARY 21, 2023
based software companies started since 2003 and valued at over $1 billion by public or private market investors. For the unindoctrinated, “lean” is the term coined in a 1988 MIT Sloan Management Review article by John Krafcik, who recently retired as CEO of Google’s Waymo division. What does it mean in a business context?
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