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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. The post The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences appeared first on Instant Insights. What is content strategy?

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. OmniStrada will support businesses in tailoring the platform and implementing innovation management programs and processes. About Qmarkets Managing innovation at large company is never easy.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

For quite some time, the world’s top management thinkers have been telling us that customer centricity is the key to success. Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Journey maps sound great.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. We have created a world in which humans are no longer capable of understanding, much less managing, by themselves. And research has indicated that only 10-20% of companies are prepared for this transition. Transforming Your Business.

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The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. at least in a B2C context. in funding ?—?43%