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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. The post The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences appeared first on Instant Insights.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. But it doesn’t have to be so hard.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are He helps companies understand customer needs, build innovation capabilities, and develop plans for growth. But that’s not always a problem.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. And research has indicated that only 10-20% of companies are prepared for this transition. How do the transformations that are emerging today impact business performance and how does a company not get left hopelessly behind?

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The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. at least in a B2C context. The question companies need to contemplate is what form of value they’re offering. There can be big value for companies that help lower that hurdle.