Brunner

JULY 26, 2023

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98

Roadmap Engagement Data Marketing 98

Qmarkets

JULY 31, 2023

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. But it doesn’t have to be so hard.

Culture 98

Culture Technical Review Software Review Roadmap 98

New Markets Advisors

JUNE 28, 2019

Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are Dave Farber is a strategy and innovation consultant at New Markets Advisors. But that’s not always a problem. As a general rule, the jobs that customers?—?including

Marketing 40

Marketing Trends Roadmap Agile 40

New Markets Advisors

OCTOBER 11, 2018

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.

Software Review 40

Software Review Roadmap Software Study 40

The Inovo Group

APRIL 17, 2017

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. And research has indicated that only 10-20% of companies are prepared for this transition. How do the transformations that are emerging today impact business performance and how does a company not get left hopelessly behind?

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

New Markets Advisors

MARCH 26, 2019

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. at least in a B2C context. The question companies need to contemplate is what form of value they’re offering. There can be big value for companies that help lower that hurdle.

Technical Review 49

Technical Review Survey Marketing Study 49