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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

. (…) Still, three-quarters of our respondents said that their companies are not targeting big data in their innovation programs. . Depending on the maturity level, distinct objectives and priorities are reported (see figure below). The coming years, probably decades, will be determined by two major shifts.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

This requires companies to proactively or reactively innovate their business models in order to remain competitive. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. Cases in point: Lego and Burberry.