Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. According to a fall 2023 report from Live Ramp, retail media ad spend has more than doubled in the last three years, increasing from $20.91 How Does Retail Media Advertising Work?

Software Review 52

Software Review Data Marketing Report 52

Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

Creativity 45

Creativity Technical Review Competition Software Review 45

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? Reporting tip #1: Provide context. Reporting on consumer insights is relatively easy because most of us face similar challenges in our daily lives and we can easily identify with the participants. Reporting tip #2: Limit, but embrace, variation.

Tips 65

Tips Study Underperforming Technical Team Report 65

Tim Kastelle

MARCH 13, 2016

Depending on the maturity level, distinct objectives and priorities are reported (see figure below). However, most companies are not yet adept in innovating truly customer-centered and need to build these capabilities in order to stay competitive. The coming years, probably decades, will be determined by two major shifts.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

The Inovo Group

APRIL 17, 2017

By reducing economic friction, digitalization enables competition that pressures revenue and profit growth. These are primarily B2C companies (e.g., There are numerous conferences dedicated to it and literally hundreds of articles, reports and posts discussing it. the more traditional enterprises). P&G), software (e.g.,

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Integrative Innovation

JANUARY 27, 2016

This requires companies to proactively or reactively innovate their business models in order to remain competitive. The platform environment is mostly characterized by a tension between collboration and competition of the participating companies, often referred to as coopetition. Cases in point: Lego and Burberry.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40