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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. Emily Nobers is an integrated planning manager at Brunner. We’re happy to chat!

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. It also explains why prominent firms, which have been known for their innovative products for years, suddenly lose their competitive advantage?

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

In addition to these still highly topical issues, we’d like to raise another four points which we personally foresee key for innovation management in the time to come – making no claim to completeness: Organizational Ambidexterity. It doesn’t always translate to managers, however. Who wants to be an exploiter?

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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

The product team says they struggle to keep up with a long list of features required by product management. Product management says feature requirements come from sales. What they need in order to be more competitive may or may not require technical innovation. Innovation is somebody else’s job. This means everyone.

LEAN 75
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5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

The product team says they struggle to keep up with a long list of features required by product management. Product management says feature requirements come from sales. What they need in order to be more competitive may or may not require technical innovation. Innovation is somebody else’s job. This means everyone.

Company 64
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Why you should care about the Creativity Era

Innovation 360 Group

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

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The Future of Work Is Purpose Driven

Tullio Siragusa

Whether you are a B2B or B2C company is irrelevant because the customers are people. Major corporations have economic platforms that are as large as some national economies, yet most executives and scholars think of them as firms to be managed with centralized controls. Shift from managing to leading.