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Why you should care about the Creativity Era

Innovation 360 Group

Being constantly exposed to how we analyze, develop and ultimately help our clients to become and stay successful in the creativity era, where innovation is at the heart, I have decided to put down and share some reflections about how our world is changing, hopefully for the better, and how you and the society can benefit from it.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. does the business want to grow?),

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

We are headed towards a co-creative platform economy. Unpredictable environments : Inherently dynamic and unpredictable industries (such as technology, software, fashion or internet retailing) require experimentation without predefined goals, embedded in the operations, to increase variance. Winner-takes-all dynamics play out.