B2C Design LEAN Marketing 
Legacy Innovation Group
APRIL 1, 2019
Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer Co-Creation: A Deeper Path to Empathic Understanding.
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
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Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
Board of Innovation
JUNE 5, 2022
What if you turned from B2C to B2B (or viceversa)? Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. What if you turned from B2C to B2B (or viceversa)? Can you design services where no humans are involved?
Board of Innovation
JUNE 5, 2022
What if you turned from B2C to B2B (or viceversa)? Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. What if you turned from B2C to B2B (or viceversa)? Can you design services where no humans are involved?
The BMI Lab Blog
FEBRUARY 15, 2018
When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.
Tim Kastelle
MARCH 13, 2016
Tim’s Comment: There’s one other way that this idea plays out too – figuring out how to use lean startup techniques inside of established organisations. Well-suited approaches, such a experience design or jobs-to-be-done help innovation initiatives putting the customer in the center.
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