B2C Engagement Marketing Report 
Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Create engaging and helpful content your audience cares about Now comes the fun part.
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Paul Hobcraft
SEPTEMBER 14, 2018
User interactions are increasing in their expectancies, wanting “greater connected experience” and demanding Enterprises are equally required to be very savvy about the markets they are in and wish to serve. IoT (B2C) is well-ahead of IIoT (B2B). IoT (B2C) is well-ahead of IIoT (B2B). The new insights drive increasing change.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers.
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. Reporting tip #1: Provide context. Marketing services (e.g.,
Tim Kastelle
MARCH 13, 2016
Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. Depending on the maturity level, distinct objectives and priorities are reported (see figure below). They aim at capitalizing on digitalization to advance their existing businesses.
Integrative Innovation
JANUARY 27, 2016
Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products.
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