Remove B2C Remove Engagement Remove Marketing Remove Software Engineering
article thumbnail

Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

article thumbnail

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

We so often get lost in back-end or front-end discussions, led by technicians, managing the dynamics and tensions of that constant pull between software engineers and hardware engineers, we forget the critical end outcome, it is not device management but what you extract out of it, in new business value.