Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Paul Hobcraft
SEPTEMBER 14, 2018
Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out. I got a lot out of that mapping that is continuing to take my thinking out.
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The Inovo Group
APRIL 17, 2017
This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. These are primarily B2C companies (e.g., The amount and type of data being generated has reached a tipping point.
Tim Kastelle
MARCH 13, 2016
On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Digital Transformation. Even fewer are actually investing in them. (…).
Integrative Innovation
JANUARY 27, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Leadership through vision and influence, rather than command and control, is required. Let’s remind: One size does not fit all.
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