B2C LEAN Learning Report 
Tim Kastelle
MARCH 13, 2016
Tim’s Comment: There’s one other way that this idea plays out too – figuring out how to use lean startup techniques inside of established organisations. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).
Integrative Innovation
JANUARY 27, 2016
In the first place, experimentation is about testing assumptions and hypotheses by means of a scientific learning approach. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Culture of experimentation (and speed).
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